Red - Tail Books
Select New Releases,
Gently Used Books
& Audio Books

204 N Florence St
Casa Grande
(520)836-0370
Tue-Fri 11-5pm
Sat Noon-4pm
Casa Grande Pinal Co County Az Arizona Bookstore Bookstores Book store stores Books for sale New release gently used audio books childrens local regional Christian religion religious anime manga mystery thriller scifi science fiction fantasy romance
Inventory
Search for Another Book
Author: Title:
(ex. "Nora Roberts" OR "Roberts, Nora" OR "Nora" OR "Roberts" )
Positioning

Description:
Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising.

Reserve Book


Darby FamilyNunnaley FamilyRed-Tail Books redtailbooks Casa Grande Pinal County Arizona Bookstore Book store Books for sale redtailbooks.com maricopa eloy arizona city coolidge florence mystery thriller romance historical paranormal science fiction sci-fi fantasy westerns horror large print fiction children childrens new used regional local maps travel educational reference christian religion spiritual newage health fitness family inspirational classics young adult Pinal County eloy arizona city coolidge florence mystery thriller romance historical paranormal science fiction sci-fi fantasy westerns horror large print fiction children childrens new used regional local maps travel educational reference christian religion spiritual newage health fitness family inspirational classics young adult
Red-Tail Books 204 N Florence St Casa Grande, Az 85122 (520) 836-0370   |   1329543 Visitors (Counter reset on 01/01/2014)